luxury floral partner
Global fragrance, beauty and lifestyle brands had beautiful floral concepts and no way to execute them across hundreds of doors. No one was solving it nationally. So we built the system — and created an entirely new category in the process.
Explore brands
trusted by leading brands
Shipping into 400+ department store doors nationwide — including Macy's, Nordstrom, Bloomingdale's, Neiman Marcus, Saks and Bergdorf Goodman.
the problem
the resolution
There was no national floral partner for luxury retail. So we became one.
The same curated flowers and products, designed to your brand direction, arriving at every door.
Product ships from the grower straight to each door, so what arrives is the freshest it will ever be.
One brand more than doubled the doors it could reach on the same budget.
Design, planning, delivery, invoicing — handled by one team instead of coordinated across hundreds.
Penny + Clover is embedded in our calendar and our team.
Not a vendor we call. A partner we plan with.
Trade Marketing — Estée Lauder
our work
It starts with your directive. We curate flowers that carry the moment — color and variety chosen to mean something, whether that's a launch, the brand, or the season — and show you renderings in the actual setting before a single stem is cut. From there we handle design, planning and logistics to every door, and each location gets a step-by-step guide. Your team handles the last ten feet.
When the moment calls for something that doesn't exist yet, our creative team designs it. Then we prototype, source the materials, produce it to your standard, and deliver it to every door. Given enough lead time, if you can imagine it, we can build it. The only real constraint is time.
Sometimes a door just wants to hand someone a bouquet. Farms build to our recipe and your brand direction — packaged, ready to go, nothing for the team on the floor to assemble. Add custom paper or stickers with enough lead time, and the experience is identical in every store.
how it works
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Consistency engineered at every step.
distribution
We work with globally recognized growers who prioritize sustainability and produce exceptional florals — from delicate ranunculus to premium roses.
Each program is managed end-to-end, ensuring freshness, consistency, and precise execution from origin to each retail door.
Farm-Direct Pricing
Premium Quality
Controlled Execution
nationwide reach
Every location tells the same story. That's not an accident — it's the system we built.
the work we're proudest of
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Christmas custom product — wreath or box topper
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Custom wreaths built to sit around the holiday candle, and hand-tied cedar and berry box toppers finished under the signature ribbon.
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Mother's Day activation — fresh or dried bouquets in store
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Nearly 300 cases of fresh flowers and 100 cases of dried, shipped to department stores across the country for a single activation. Different products for different doors — one program, one budget.
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Preserved roses
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Farm-direct preserved roses replacing a supply that was arriving brittle, matched to the premium standard the brand's customers expect.
why brands stay with us
We ship into 400+ department store doors and 40+ freestanding stores across North America. One partner, one invoice, one point of contact — with identical flowers arriving at every location on the same day.
And because the program is priced at wholesale rather than each store paying local retail, the same budget reaches two to three times as many doors.